One of the biggest decisions you need to make is whether you are going to be an author or a publisher. What I mean by this, of course, is whether you’re actually going to write your books, or outsource them and treat the entire thing is a business.
Indeed, there’s no right or wrong answer here, and it’s really a matter of preference. Obviously, many published authors consider themselves writers first and foremost, so this may be a no-brainer if you can’t imagine not writing. The key is having quality, well-written content, one way or another. However, in the interests of effectively presenting both sides of the coin to you in this article, we’re going to take a look at the pros and cons of each below.
So let’s get it started, shall we?
>> The Do-It-All-Yourself Dual Author-Marketer
The biggest benefit to authoring your own books in addition to marketing them, is that you’re able to market them on a much more knowledgeable, intimate level — obviously because you actually wrote it yourself. You’re also going to be able to take for granted the quality of the books you’re promoting, and won’t have to worry about the many stressors and potential pitfalls associated with dealing with freelancers.
The obvious disadvantage is the time. Since time is money, after all, the time it’s going to take you to actually write your book is time that you’re not going to be able to be out there marketing it.
>> Outsourcing Your Book Authoring
The biggest benefit here is that you’re able to utilize your time much more effectively. Regardless of whether you do this by spending it performing the preliminary stages of marketing your e-book online, or by taking a step back and formulating an entire, in-depth strategy/marketing campaign, you’re going to be playing directly into the time is money adage.
The biggest disadvantage here on the other hand, of course, is that you’re going to have to pay someone to actually write your book content. It really depends what you are more comfortable and excited about doing. If you enjoy marketing, you can do those tasks, if you enjoy writing, focus on that instead.
Again, there’s no right or wrong option here, and it’s entirely feasible to mix-up these two strategies depending upon the book. You could even outsource sections of both. For example, I enjoy research and outlining, even if I might outsource some or all of the writing, depending on the book. I’ve also found it’s much more cost effective to outsource certain types of promotional activities, such as the writing and distribution of press releases.
What works extremely well for one person may not work at all for another, so it’s recognizing which of these two methods is the best for you – even when you’re currently doing the one that isn’t – that’s the real key to the castle. Whatever methods or combinations you use, having an overall plan will help keep you from being side-tracked with time-consuming tasks you don’t enjoy.