We talk a lot on this blog about the things you can do to help increase your profits or cut back on your own personal work load. Generally, we focus most of our time and efforts on learning and building upon the things we can do to help make our Kindle book publishing business better and more lucrative.
But we’re not going to talk about any of these things today. Instead, we’re going to take a look at the top four things that you shouldn’t do when you’re self-publishing your Kindle book(s).
1.) DON’T: Skimp Out On Your Cover Art or Design
When it comes to the world of self-publishing, you could make the argument that – outside of your Kindle book’s actual content itself – the cover art or design is the next most important aspect that will dictate how well it will initially sell. Kindle books are unique in that thanks to their lower, more affordable prices, most readers are much more willing to take a chance on a new author if a particular book strikes their fancy.
While in an actual bookstore setting customers can flip through the actual book to get a feel for what’s inside, the same is not true for the online self-published e-book space. Your Kindle book’s cover art or overall design – in obvious addition to the title and general synopsis or description you provide – is usually your first and last line of offense in ultimately hooking, lining and reeling in a reader for a sale.
Understandably, this dictates that you should either put a lot of time and effort into designing the cover yourself if you’re going at it from that front, or spend the extra money necessary to net a talented book cover designer who can whip you up something that will intrigue and attract your demographic. Out of any area you could conceivably outsource for in regards to self-publishing or self-authoring Kindle books, the book cover design is simply not the one you’re going to want to pinch pennies with.
2.) DON’T: Simply Price Your Book and Forget About It
Many people simply take a look at what the average Kindle book is selling for and roll with something in that range.What’s great about publishing to the Kindle is that you can easily change and adjust your price. If your book is selling well, consider raising the price. If it’s not, have some promotional price points available and run a promotion for a limited time. You can easily control pricing with your book, within the perimeters set by Amazon, of course.
3.) DON’T: Treat yourself as a one-person publishing business.
There are many aspects to writing, publishing and promoting a book, and you don’t need to do everything yourself. Consider outsourcing the tasks you don’t enjoy or don’t want to do. For many, that may be some of the promotional tasks, formatting, or research. After you’ve gone through the publishing process, make a list of what you enjoy doing, and what you don’t. Consider outsourcing one thing at a time off the don’t list and try a few different providers.
4.) DON’T: Either Limit Yourself or Spend Entirely Too Much Time Self-Promoting Just One Book
While this obviously doesn’t translate to cobbling your Kindle books together as quickly as possible to send them out the marketplace door, you don’t want to spend too much time on any one book unless it warrants such attention. Essentially, you don’t want to place all of your eggs in one basket – at least not when you have so many other empty baskets lying around ready for you to use.
The more Kindle books you’re promoting, the higher the likelihood of potential sales coming back in. The real key is to just find the right balance between being both efficient and effective and you’ll be right where you’ll want to be.