One of the primary barriers to selling products online is finding a place to sell them – an online shop. Some people choose to create a website and sell products directly there, while others choose to sell on Etsy or Shopify or Amazon. But what should you do if you want to sell … [Read more...]
7 Content Marketing Trends to Help You Find Your Audience
In the world of content marketing, there’s always something new happening. In fact, you might say that change is the one constant in content marketing. The basic idea of content marketing hasn’t changed but the ways in which people use it have – and will continue to do so. If … [Read more...]
How to Use Social Media to Drive Traffic to Your Etsy Shop
It wasn’t that long ago that social media was the new kid on the block. Today, sites such as Instagram, Pinterest, and Facebook are well-established both to stay connected with friends and family and as marketing tools. Even if you’re already using social media for marketing, … [Read more...]
The Dos and Don’ts of Marketing Printables on Pinterest
Pinterest continues to be one of my favorite places to market printable products. The visual nature of the website and the easy sharing of content make it a fantastic (and affordable) way to market your printables. The trick, of course, is knowing the best way to use … [Read more...]
Hashtag 101: How to Use Hashtags to Promote Your Shop and Products
If you use social media at all, you know about hashtags. Prefaced by the # symbol, they can be businesslike or playful – and either way, they’re the key to people finding your shop and products on Twitter, Instagram, and Pinterest. Are you using the right hashtags? The short … [Read more...]