Researching Hot Topics
One of the best ways you can guarantee profits for your digital book is to make sure it coincides with a hot topic. A hot topic is basically anything that a lot of people are talking about right now.
For example, when Tim Ferris’ “Four Hour Workweek” came out, that started a whole explosion of people who were trying to work virtually. When George Bush announced the war on Iraq, a whole host of books on both sides came out. As social media began to take off, a whole host of books came out about that as well.
What you don’t want to do is write a book after the topic has cooled. For example, playing online poker was a huge topic a few years ago. Today, such a book would have virtually no chance of success.
Browse the Amazon Bestseller Lists
Look in your genre in the Amazon bestseller lists and see what kinds of books are selling. Whenever you choose a category in the Kindle or regular Amazon bookstore, you can choose to sort by popularity:
If you’re in the health industry and you see that 12 of the top 30 books are dealing with how to build abs, then you know that that’s currently a hot point for your industry.
If you’re in the graphic design industry and you notice that books on photo editing on iPhones are taking off, you might want to do something on that topic.
Use Google Tools
There are a couple of different Google tools you can use to help find hot topics.
Google Trends: The first is the Google Trends tool at http://https://amyharrop.com/qpdcontent /trends.
This tool will tell you exactly what the hot trends are on a day to day basis. You can also type in a keyword and see whether it’s on an upward or downward trajectory.
This is great for researching a topic after you’ve already decided you’re interested in it. For example, if you decide you’re interested in iPhone photo editing, you can type a few related words into Google Trends to check to make sure it’s actually trending upwards.
Stay tuned for more niche research ideas!