If you’ve been following the news regarding Kindle book publishing/marketing and the Amazon marketplace, you’ve no doubt heard the hubbub regarding the new “Send to Kindle” feature that’s just been rolled out. So what exactly is it? And what does it mean — if anything — for those of us who make a living as Kindle book authors, publishers and marketers (not to mention us simply as avid Kindle book readers and hobbyists as well)?
In layman’s terms, the new Send to Kindle feature essentially makes sending longer reads, ones that you may not be able to read on your computer or laptop at any given time, much easier. Thus, it’s primarily the most useful for blog posts and other articles — nothing really longer than serial short stories. It’ s a great tool to increase blog readership and easy to install.
>> How to Put The “Send to Kindle” Button On Your WordPress Blog
Believe it or not, setting up your WordPress blog to utilize a “Send to Kindle” button at the end (or beginning, if you’d prefer) of each post is incredibly simple and easy. Simply head to the plugins section via the navigational menu on the left-hand side of your screen, search for “Send to Kindle” and download and install the plugin to your blog/website.
Although there are in-depth instructions included with the plugin to help guide you through actually setting up and enabling the plugin, it’s really very simple. And if you’ve ever setup or installed any other plugin on your WordPress blog/site before, you should have no trouble at all.
>> What The “Send to Kindle” Feature Means For Content Publishers
While you certainly don’t need to custom tailor your entire blog or website towards the linkbait version of “Sending to Kindle” hits, this is a great tool to establish rapport with your blog readers. Namely, that whenever someone sends your article or post to their Kindle for later reading, they’re establishing a connection that could very well lead to them becoming a loyal, long-term reader well into the future.
Namely, you’re obviously going to want to try and craft longer, more in-depth style pieces, but perhaps most importantly, you’re going to want to try and make these articles as engaging, entertaining or enticing as possible.
Just as you would with linkbait, the name of the game here — at least in regards to trying to specifically create posts that will be conducive to a few people sending/saving said posts to their Kindles, is controversy. Not simply being controversial for the sake of being controversial, but at the very least trying to stick to topics that will garner some kind of emotional charge or reaction from the reader, regardless of whether it’s positive or negative.
Being such a new feature, there’s really no telling how much potential or uses this new Send to Kindle feature can provide. But you can rest assured we’ll be exploring and detailing any new techniques and strategies as they become apparent in the near future. So stay tuned!