I write and talk a lot about content marketing and one of the things that I notice when I meet people who are new to selling online or struggling with marketing is that they misunderstand what marketing is. They think that marketing and advertising are the same thing -- and … [Read more...]
Content Marketing with a Micro-Budget
It’s virtually impossible to spend any amount of time on the web without reading about content marketing. Most professional marketers agree that content marketing is the best way to connect with your target audience and make sales.That all sounds good, but it also sounds … [Read more...]
9 Instagram Story Hacks to Give Your Marketing a Boost
Instagram Stories are popular for a reason. They offer Instagram users the chance to highlight photos and videos to share with their followers. Stories have a higher profile than traditional Instagram posts and can be very useful for marketing. The question that looms large … [Read more...]
How to Optimize Your Pinterest Content to Attract New Customers
In the world of social media marketing, Facebook, Twitter and Instagram get a lot of attention. That said, anybody who has printables or print on demand products to sell would be remiss if they didn’t use Pinterest for marketing. As of 2020, Pinterest has 335 million active … [Read more...]
6 Ways to Market Your Printables to Pandemic-Weary Shoppers
Let’s face it, 2020 has been a difficult year in a lot of ways. When the COVID-19 pandemic first made news and we realized we’d need to lock down and stay at home, we all hoped that the pandemic would be short-lived. Since that hasn’t been the case, it’s important to … [Read more...]