Content marketing is a marathon, not a sprint. Methods, trends, and tools are always changing, and you’ve got to stay on top of your game if you want to be successful. I find that reading books about content marketing and related topics helps me to improve as a marketer. … [Read more...]
6 Ways to Jumpstart Your Content Marketing
Have you been dragging your feet on content marketing? If you have, there’s no need to hang your head. It’s understandable! It takes a lot of time and energy to come up with great content and if you’re like most entrepreneurs, you’re wearing multiple hats every day. That said, … [Read more...]
6 Tips to Optimize Your Content Creation Process
Creation takes time. You know the saying that Rome wasn’t build in a day? The same goes for web content. It takes real creativity and effort and time to end up with the kind of content that grabs your target audience’s attention and holds it. And, of course, time is your most … [Read more...]
8 Ideas for Repurposing PLR Content
PLR content is everywhere, and it can be quite useful if you want to take a few content creation shortcuts while still offering your followers something they can’t get anywhere else. The trick is knowing how to repurpose the PLR content you buy, so that it’s got a unique spin and … [Read more...]
How Creating a Customer Avatar Can Improve Your Content Marketing
Marketing isn’t easy. While the web and social media have made marketing more accessible than it used to be – at least in some ways – it’s still a complicated business with a steep learning curve. One of the hardest things to do is to create strategic content and marketing … [Read more...]