Posted On Nov 21, 2014
By Amy Harrop

Supporting Your Publishing Costs With Book Sponsorship

347px Higher learning e1414551332236 150x150 Supporting Your Publishing Costs With Book Sponsorship

In general, writing a book is very inexpensive. You don’t even need your own computer. You can just head to the nearest library and write your masterpiece in your spare time. You can usually write a book for close to nothing. So, why would you want sponsorship? It can help with marketing and distributing, but the major benefit is that you can dedicate your time to writing. The cost of writing isn’t direct. Instead of laying out dollars, you’re laying out hours, and most of us need to work. Sponsorship gives you the time to write without stress, and it also has some hidden benefits.


The Easy Approach

Please note: gaining sponsorship isn’t easy, so this might be better named the “easier approach.” You don’t need much of a presence or reputation to make money with this approach, though being connected to your niche can be very useful. This type of sponsorship relies solely on crowd-funding websites like KickStarter and PubSlush.


. Crowd-funding means that you put a project up, ask for money for specific reasons (such as distribution or time) and offer benefits to sponsors (like t-shirts, limited run merchandise or the first copies). While people can leave hundreds or thousands of dollars, most sponsors will leave around $1-$10. The power of this approach is that hundreds of people can sponsor your project.


Gaining funding can be hard, so you need to make a great presentation to get people excited. While literary books can be successful on KickStarter, graphic novels and similar books tend to work better. PubSlush is better for text-based books. The website will take some of the money if your project is funded, but you’ll get the lion’s share. Just be sure to make good on your promise and deliver the benefits after your project is complete.


The Hard Approach

This approach is harder because you’re asking for funding from a single, large entity, such as a business or organization. For example, let’s say that you write a book on the analytical aspects of growth hacking. You can ask for sponsorship from businesses that typically rely on this approach. In general, you’ll be looking for businesses that can use your book to further their own agenda.


Why is this harder? There are two reasons. The first is that businesses don’t like giving out money without seeing some ROI (or, return on investment). If you can’t guarantee without a shadow of a doubt that your book will be beneficial to them, then you probably won’t get sponsorship. The other reason is that businesses often ask for more from writers. The above approach forces you to give incentives to sponsors, but they are typically small and easy to fulfill.


A business might ask for your time in marketing or implementing the book, or they might ask for a large share of the proceeds once the book is complete. Or, they might even request full rights to the book once you’re finished. Not only that, but you either have to be very well known in your subject or have an amazing idea for this to work because businesses don’t want to use their money unless they can be sure that you’ll deliver the quality that they need.


At the same time, this can be better because you’ll have brand power behind your book (which will help you reach a massive number of people) and much more resources in terms of money and personnel. You might be able to request help with research or idea development to make your book as good as possible.



Sponsorship is like a book advance. You get some extra money so that you have more time to dedicate to your writing, and this can help with distribution and any other associated costs. However, sponsorship can be difficult to obtain. If you already have a presence, then approach a business to see if they would like to sponsor your book, but crowd-funding can also be a powerful resource if your product speaks to your niche. While difficult, this can be a great way to give you that much needed money that you require to finish your project.

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Posted On Nov 16, 2014
By Amy Harrop

Scrivener Training For Windows and Mac Users

Fellow writer and Scrivener expert, David Lee Martin, has just released an amazing course teaching everything you will need to know to know to quickly create your books in Scrivener for Windows, and compile and export them in Kindle ready format, as well as for other digital platforms, and even print through CreateSpace.

He is offering the entire course at a super low Pre-Launch price:


If you have a Mac, you can also grab his Scrivener for Mac course for the same low price:


Want to see Scrivener in action-Check out David’s training here:



“Watch As I Import, Compile & Publish A Book To Kindle Using Scrivener For Windows…All In Under 30 Minutes!”

With over 100 short, easy to follow videos already, this is a steal. More videos and resources are being added all the time.

You can grab the complete Windows training here:


If you have a Mac, you can also grab his Scrivener for Mac course for the same low price:

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Posted On Nov 11, 2014
By Haya

How to Properly Target a Tight Niche

target 150x150 How to Properly Target a Tight Niche

Everyone knows by now that the best way to sell any product is to target a niche. If you make something for everyone, then no one will want it, but how tight should your niche be? Many booksare made for fairly loose niches, such as people who like fantasy or general travel. However, targeting a tight niche can be quite rewarding since those people rarely have an abundance of books to choose from. Finding and targeting a tight niche can be difficult, but the right product can sell very well.


Finding the Niche

If you already have a niche in mind, then you can skip this section. You want to find a tight niche, but you also want to make sure that others are interested in the niche. It’s fine if you want to write a book about the metaphysics of fluorescent light bulbs, but chances are that no one will read the book. So, where can you find your niche?


Groups, social media and blogs are a perfect breeding ground for these people. You can also check targeted publications like magazines and journals. See what topics are being discussed and what people are attracted to. While there are many tight niches that have very little or no content, the truth is that most of them have some outlets that you can use for research. Find a niche that interests you and that you can write about.


Circular Logic

Now that you found your niche and wrote your book, it’s time to start marketing your product. One of the best things that you can do is “circular logic” marketing, or thinking in circles. Your inner circle will be those who frequent the groups and blogs that you researched. These are the people that are specifically interested in your niche. So, if you wrote about “growing apple trees in NJ,” then your main circle will be comprised of people who like this exact topic.


Now you have to move outward to bring in more people. This can be diversified, but the two logical groups that you would target are “gardeners in NJ” and “apple tree growers.” You can then go out further and further to others who would be interested in your product. Your furthest circle can just be a profile of people who commonly participate in your niche. You can become their gateway into enjoying a new hobby while also making a profit from satisfying their curiosity.


While you should spend most of your time and effort within your inner circle, you also need to market to the outer circles in order to get the most buyers.


Organizations, Clubs and Groups

Another characteristic of tighter niches is that they usually have organizations dedicated to them. This can be something as small as an online group, or it can be a large national organization. Regardless of the size, you need to get the group to acknowledge your book. Most members get new content from these groups, and they tend to rely on them for new information. Getting the group just to mention your book can be very beneficial to your bottom line.


Getting into the group can be hard. Being a member and getting close to the higher ups can be one way, or you can follow the group online and then ask someone to review your product. It’s obviously better to have connections, but leverage whatever you have as long as it helps your book get on the map. Don’t be too pushy with your connections, as they might reject your advances. Just show them that your book will be a good fit for their group and they might bite and tell members about it.


You can also try helping the group by writing a brochure, blog article or something else in return for a byline that mentions your product. Some free work here and turn into major profits for your book.



Targeting a tight niche isn’t easy, but the rewards can be worth it because who know exactly who your buyer is, unlike literary fiction or general books where the buyer can be anyone. Just remember to find a niche worth targeting, market your book to different circles and use any groups or organizations targeted towards that niche to further your book’s goals.

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