One of the hardest things in marketing is making your customers care. You can talk about your product until you’re blue in the face, but that isn’t going to push their “buy button.” However, Amazon has recently introduced a new feature that is almost guaranteed to boost sales, and it’s incredibly easy to use with KDP Select books (those published exclusively through Amazon). It’s known as Countdown Deals, and the main feature is that you can set discounts whenever you want. This will light a fire under all of your potential customers that will make them buy your books as quickly as possible.
Amazon will sometimes discount your book to increase sales. Countdown Deals is similar to that, but much more effective. The main thing that you can do is discount your book. For example, you can set the price from $4.99 to $1.99 for a period of time. That’s already effective, but Amazon added something else that will really push the customer’s buy button.
There will be a timer near the discounted price showing customers how long they have until the price goes back to normal. Time-based offers are always better because they force the customer to make a decision right now, rather than wait a few days and then forget about your product. That’s why all coupons have expiration dates.
Comparing the Price
Like with most deals, Amazon will also display the regular price right near the discounted price. It will also tell the customer how much he or she is saving. Why is this important? Telling someone that they are saving money is effective, but telling them exactly how much money they are saving is even better.
People like comparing things. A discounted product without the original price doesn’t tell the customer how good the sale is, which can reduce the effectiveness of the sale. By showing the customer how much he or she is saving, this allows the buyer’s brain to understand that this really is a good buying decision.
Afraid your book will get lost with the thousands of others on Amazon? There’s now a way to improve your chances of being found while still pushing the buy button. Amazon has created a dedicated website specifically for Countdown Deals books.
Any book that is currently discounted will show up here (and in the normal listings). This allows savvy shoppers to find the best price, and it also improves the likelihood of someone finding your book because there will be less competition.
This also gives you more exposure because you’ll be listed on several pages, rather than just one.
This might be the best strategy that you can use with Countdown Deals, and Amazon directly suggests that authors do this. A tiered discount is when the price is discounted deeply at first, but the discount gets less and less until the book is back at normal price. For example, let’s say that your $4.99 book is on sale for $1.99 on Wednesday. On Thursday, the price will go up to $2.99, and then to $3.99 on Friday. Not only that, but Amazon makes this better by showing the customer what the price will be after the time is up.
Not only does this show buyers that the price really will go up if they wait, but it makes the buy button irresistible. Buyers want to save as much money as possible, not see the savings disappear. If they see that the price is slowly increasing, then they will buy the book as soon as possible.
You might be wondering if the royalty rate changes since Amazon only gives 30% royalty for books that are cheaper than $2.99. That’s another great thing about Countdown Deals. Your royalty rate remains the same, regardless of the price. If the royal is 70% and the book is set at $1, then you’ll still get 70% of the sale.
Your book must be enrolled in the KDP Select program, but you can’t use the five free days of KDP Select (it’s either/or). The other requirements are:
Enrolled in KDP Select for at least 30 days
List price must be between $2.99 and $24.99
Price must not have changed in the last 30 days
The lowest discount is $1
The deal can only last seven days, and the minimum time is one hour
You can set five price increments at most
Your Countdown Deal must stop 14 days before your KDP Select period ends.
However, if you renew it for another 90 days, then it can be to the last day.
Countdown Deals might be the best way to quickly boost your sales. Not only are you forcing customers to make a buying decision right then and there, but you’re also enticing them by lowering the price. This is an incredibly effective way to win the psychological side of marketing by making your customers care, and by making them buy right now before the discount disappears.
Should you copyright your book before publishing it on Kindle? This would be a no-brainer if you were selling a hard copy or sending it to literary agents because you obviously have to. However, this falls into a gray area with Kindle. The simple answer is no, you don’t have to copyright your book. There will be electronic signature of your book being initially published through Kindle, which will show that you are the copyright owner. But, it’s not always that easy. Let’s look at the advantages and disadvantages to see if copyrighting is a good idea, if not essential.
Copyright notices are incredibly cheap. You can get one for about $35 and very minimal work. Just go to the Copyright Office website, upload your creative work, enter some basic information like your name and address and pay for the copyright. Then you just have to wait for the copyright to be accepted and the notice to be mailed to you.
This will ensure that the copyright is actually in the Library of Congress, which offers you the best protection. Instead of forcing lawyers to go through electronic signatures and getting Amazon involved (which would happen if a case like this were brought to court and didn’t have a traditional copyright), you could use your copyright as evidence to show that you are the owner of the creative work.
The reason for a copyright is your protection. It’s to show that you own the work, and that no one else can publish or use it without your permission. This can become murky and somewhat difficult with a copyright from Kindle, because the court might view it as subjective. There are relatively few cases where this has become an issue because plagiarism is fairly rare, but you’ll have more hoops to jump through.
Not only that, but the plagiarist can make the case that you stole the original work from him or her. Since there isn’t a traditional copyright notice, it can be harder for the court to come to a decision. This is especially true if someone takes your Kindle work and then publishes it on Kindle under his or her name later with a different title.
The technical truth is that you are the copyright owner as soon as you started writing your book. No one can steal your ideas and words. When you go to court, it’s not about showing that you created the book, it’s about proving that you are the copyright holder. Having a document in the Library of Congress is irrefutable proof that you own the copyright.
While copyright notices don’t cost much money, some people might find it hard to part with $35. If you really are on a shoestring budget, then you might want to forego the copyright notice. Another thing to consider is the investment. The common Amazon book only makes about $100 to $200 without any major marketing. If you aren’t willing to push your book towards the top, then putting this money into it will cut your profit by about 15-30%.
Another disadvantage is that it takes about two to three months on average (sometimes longer) to receive the copyright. You can usually publish on Kindle during this time because the case number should be the same as the copyright number, but it might be safer to wait. If you prefer taking the safe route, then you’ll have to delay your book’s publishing date by a few months.
Copyright theft is incredibly rare when it comes to Kindle and other electronic books. Not only that, but most of these cases don’t even go to court. You’ll tell Amazon that someone stole your book, fill out some paperwork and they’ll remove the stolen book within a few weeks or months (you might be able to speed up the process by calling Amazon). Every author is scared to death of his or her book being stolen, but it happens much less frequently than you think.
Do you really need a copyright? No, you can immediately publish your book on Kindle without wasting your time and money. This might also be the easiest and best way to do it if you’re just having fun and don’t plan on marketing the book. If you plan on making big money with the book, investing time and money into it and making it a huge hit, then getting a copyright couldn’t hurt. If someone does try to steal your work, then it will make things much easier for you.
KD Promo App Review – Don’t Buy Until You Read This
When you publish a Kindle book, you should be taking active steps to getting that book as much exposure as possible. What’s the point of publishing if you are not going to do that? For the most part, your kindle book is not going to sell itself.
A great way to get tons of exposure is to put your book on KDP Select. This is Amazon’s way of letting authors give away their books for free for 5 days over a 90 day period. There are some advantages to this…
1) If you are new author, you can get people introduced to your books so they will buy your future books
2) The more downloads you get on your amazon free days, the better your book will look in the eyes of amazon and your rankings will go up and up and up.
Here’s What To Do To Get More Eyeballs On Your Book
One of the best strategies to make the most of your kindle free days is to go on various sites that let you announce your free days to potential interested people.
There’s a big problem with this….you’ve probably guessed it already…this is EXTREMELY time consuming and boring & tedious work! You could of course pay someone to post to these sites for you but it could get costly, especially if you want to do it for all 5 days and you have several books…you can do the math!
KD Promo Is The Better Way
Rob Howard noticed that this was a much needed tool for kindle publishers and we are happy to show the KD Promo App to you.
Basically, what this adobe air software does, is that it automatically submits your book to these various book sites to announce your book to people who might be interested in your book’s specific genre or category. So, instead of having to do this manually or hire someone each time, you can simply run your book through the app and the app does the work for you! It’s a really beautiful thing!
Here is a webinar replay we did about the app:
The Easiest & Fastest Way To Get Maximum Exposure For Your Kindle Books