A well-crafted book description is one of the most important ways to promote your book. Your book description is in fact a sales letter for your book, letting potential readers know: what your book is about, why they should buy your book, and what makes it a compelling read.
Check out my video below where I discuss some tips and strategies you can use right now to create a better book description.
If you’d like to learn more about the software mentioned at the end of the video and see a demo of how it works, visit:
It’s what every author wants and works towards, getting discovered. Everyone starts out with a few sales here and there, but getting “discovered” ensures that a wave of new buyers flood in and buy your book regularly. However, getting discovered takes a lot of work, and the process is different for each writer and genre. While there’s no straight path to success, here are a few tips to getting discovered.
Find Your Readers
Where are your readers? Are they are on Facebook, LinkedIn, or maybe GoodReads? Maybe they shun social media and lurk on blogs and authority websites. Or, they might not even be on the Internet much at all (like many senior readers). If you want to be successful, then you need to find where your readers are and then position yourself in front of them. You can save yourself a lot of time by determining where your target audience hangs out-before you start your marketing.
For example, look at what other authors are doing in a similar genre. Are they working their magic on Facebook, or are they spending their time on personal blogs and forums? You can also follow the readers. This takes a little more time since there are so many readers, but look for subjects about finding new authors or checking how most readers look for new books. You’ll start to notice a pattern that you can capitalize on.
Influence the Influential
This can fit into the above section of finding your readers, but it’s a point that should be expanded upon. Aside from looking at reviews on Amazon or talking to friends, many people will also follow blogs that review books or talk about certain genres. You’ll always notice that every genre (regardless of what book, product or service you’re selling) has influential people that buyers listen to. Do your best to get your book into their hands. This is a great task to outsource..have a virtual assistant compile a list of blogs and book review sites that cover your book’s niche.
Everyone knows that promotions, discounts and sales work well with most products, but did you know that they are equally effective with books? Offer a limited sale for new readers so that they are more willing to spend money on your book. They may be afraid to buy your book for $3.99, but they’ll be willing to give you a shot at just $0.99. Your revenue per book will decrease, but by offering a limited time discount, you can gain some new readers. Many book deal sites will allow you to promote your discounted book as a special.
You could also add bonuses if people buy your book within the next week. For example, you can offer the prequel for free, a supplemental guide or one of your more popular books for free or at a discounted price. This is also a great way to build a list of subscribers as you can have them opt-in to receive a bonus.
Build an Author Platform
Go to Google and look for any popular author in any genre. Many popular authors have a strong social media network, a blog full of content and guest posts from that author. Why? Because this helps the author build a platform. It allows him or her to talk about why she writes, what he or she writes about and why readers should be interested. It lets people understand the author a little better, and it makes them more interested in the books (both current and future).
You need to build a strong platform around your personality and unique writing style to help readers discover you.
Getting discovered in your particular niche can be difficult since there are so many authors vying for attention, but those who rise to the top have a much easier time selling their books in the future. It will take time, but start putting in the work to build up your income. You should start this work before you even publish a book. Marketing starts before publishing, not after.
While it’s true that the most unlikely books can make major profits, there seem to be certain types of books that sell very well on Kindle. Literary fiction does quite well in the real world, but it’s not quite as powerful on the Kindle network. If you’re interested in publishing in the most popular genres, then you should understand what people are buying.
Literary fiction is an odd genre because it’s taken as more serious and artistic than genre fiction, but it doesn’t really have a specific classification. In fact, most people think that literary fiction is anything that doesn’t specifically fit into a genre (like sci-fi and fantasy). Regardless of how you classify it, literary fiction has been around for years and it’s fairly strong in the bookstores. However, it doesn’t do quite as well on the Kindle store.
These books represent about 5% of sales, which is far from genre fiction. This is mostly because Kindle makes it easier for readers to find genres that they like, which makes literary books seem less appealing.
If you’re thinking of publishing a documentary, how-to guide or historical account, then this is your type of book. Though not quite the strongest type of book, nonfiction represents a powerful margin of Kindle’s daily sales. These books are typically priced lower than fiction (especially with how-to guides), and many people think that nonfiction doesn’t do very well on Kindle.
About 22% of sales come from nonfiction books. The vast majority comes from how-to guides, but documentaries and historical accounts make money more since they are typically priced higher than guides.
The big winner here is genre fiction, which represents a whopping 69% of sales. Why does genre fiction do so well? First of all, there are many categories and sub-categories for genre fiction, which makes it easy for readers to find exactly what they want. It also gives readers more choice, which they love. It also seems as if Kindle readers enjoy fiction that has tighter boundaries, probably because they want to ensure that they have a good experience. You may not know what to expect from a literary book, but you know what you’re getting into if you’re reading a sci-fi novel.
Now you might be wondering which genres are most popular. This is constantly changing, but some genres have really shown their strength against the others. Mysteries and thrillers are huge, as are sci-fi, fantasy and romance books. These are typically the biggest sellers, but there are other genres that are also very powerful. Historical fiction is gaining popularity (especially if you write about time periods that few others dare to try). Horror is a steady type of genre that stays popular, but not as popular as other genres. Action and adventure, along with erotica, are also quite popular.
Be sure to know your genre before writing. There’s nothing worse than getting a genre wrong, especially since most of these readers are dedicated to the tropes and boundaries of these stories.
If you’re looking to make money on Kindle, then the best type of book is currently genre fiction. The readers eat it up. However, nonfiction books can do well, and literary fiction often has a large readership outside of Kindle publishing.