Posted On Oct 21, 2014
By Amy Harrop

Daily Deal sites for Promoting Your Book

deal 150x150 Daily Deal sites for Promoting Your BookHave you ever heard of daily deal websites specifically for ebooks? These are websites that offer their members special deals just for signing up. Most of them are free, which ensures that many people will sign up for their offers. Why is that important? One of the biggest problems that new authors face is discoverability. Does anyone know about your book? More importantly, is anyone buying your book? These websites can help you get the book in the face of new readers, which can have a positive effect on your entire marketing strategy. Usually, you will have your book for sale for a limited time  on a venue like Amazon that these sites then promote as a special.

 

The Fussy Librarian

This is considered one of the best sites because it has a large number of users, over 13,000, and it makes authors pay for their service. That’s a good thing because it reduces your competition, and it ensures that you really care about your listing. Most free services have too many authors. Don’t worry, the fee is only $3-$6 depending on your genre, so you’re not spending too much to reach thousands of potential readers.

 

Users are able to specify what genre they want, along with various other factors (such as level of violence, sexuality and language). This limits how many people will see your deal, but it also helps because it ensures that only interested readers will see your book. Your book must be $5.99 or less to be featured on this website, but it says that books at $2.99 or less tend to sell the best.

 

Another major benefit is that your book will be searchable for about 30 days before disappearing from the website.

 

BookBub

The major appeal of BookBub is that there are currently millions of subscribers, which makes it perfect if you want people to see your book. While the service isn’t quite as targeted as The Fussy Librarian (readers can choose genre, but that’s about it), it does ensure many people will hear about your book. Not only that, but it’s a free service. You just have to abide by their rules, and they are fairly easy.

 

There are only three major rules. The first concerns length. Novels have to be 150 pages, non-fiction must be 100 pages and recipe books must be at least 70 pages. Most published books will fit this criteria, so it’s nothing to worry about. The second rule concerns price. The book either has to be 50% off its original price or completely free. Making your book free will help you get many downloads, which can build your audience and propel your book to the bestselling list. The third rule also concerns price, and it says that you must offer your lowest price to BookBub.

 

Readers in the Know

Much like the other services, this daily deal website allows readers to select genre and content, but there are a few unique tools that makes this site desirable to both readers and authors. Unlike the other websites, readers here can make a watch list that allows them to specify books to watch out for. If your book is on the watch list and you release a deal, then the user will be alerted so that he or she can get a good deal on your book.

 

Another good thing is that there are no requirements for authors. Unlike the other services that specify page length or pricing, Readers in the Know allows you to put a book up without being fussy. However, there is an annual fee after the first 60 days. You’ll have to pay around $32 a year to keep using Readers in the Know. This can be more expensive than The Fussy Librarian if you release many books, but it’s cheaper if you continually push your books.

 

Riffle Select

This service is similar to BookBub, but it’s not quite as big yet. Your book needs to be at least 150 pages (or 32 for children’s books), the price must be 50% off and the price must be the lowest anywhere. This service doesn’t really distinguish itself from the others because it offers many of the same basic features, but it’s a good tool for authors to ensure that you cover all your bases. This is a great companion to BookBub because the two daily deal services are very similar, and you can reach a massive number of people with Riffle Selection.

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Posted On Oct 3, 2014
By Amy Harrop

Amazon Crowdsourcing: Their Newest Publishing Program Releasing Soon

amazon 150x150 Amazon Crowdsourcing: Their Newest Publishing Program Releasing Soon Amazon has come out with many new tools and programs for authors and publishers the last few years. There are now whisperings of a new program that merges the benefits of traditional publishing, crowdsourcing and the social abilities of the Internet. This program is so new that it doesn’t even have a name yet, but many are referring to it as “Amazon Crowdsourcing” and other, similar titles.

 

What is It?

The truth is that no one really knows what this crowdsourcing program is because Amazon has been very tight-lipped about the whole thing. While they have spilled a few beans, there is still a lot to wonder about. The main premise is this: authors will be allowed to upload a new book or cover. The book cannot be published, so it has to be a fresh piece of work.

A few days after being uploaded, a few pages will be available to readers so that they can see what the book is about and to get a sense of whether they would like it or not. These readers are then able to vote on their favorite books.So, what happens to these books? Those that are gaining the most votes will be reviewed by a team of professional publishers for the reward of being published.

There is also an incentive for readers and voters. If you vote on a book that is published, then you will receive a free copy just before the book is published.

 

Publishing Benefits

As stated above, this program really merges traditional publishing and the Internet’s abilities. It uses the Internet by exposing many people to your book and allowing them to vote on it. The program takes from traditional publishing by offering you all of the benefits of going through a publishing house. Books that are selected will receive a $1,500 advance and 50% of all royalties. However, the terms are very relaxed when compared to a traditional publisher.

For example, you can revert the rights back to you for any unpublished language or format (let’s say a Korean audiobook of your novel) after two years. Speaking of formats, your book will be published as an ebook, print book and audiobook. If your book doesn’t gain $5,000 in royalties within five years, then you can request to have the rights transferred back to you.

 

Amazon or Kindle?

Since Amazon’s Kindle program is a published giant for indie authors, you might expect this program to be an extension of Kindle, or even part of Amazon itself. While this might change when the program is officially released, the program is currently a standalone entity. It doesn’t belong to Kindle, even though the program involves ebook publishing.

While this might make it harder for Amazon to send readers to the website for voting, it also allows them to market the website to a specific demographic. It also makes sense because ebook publishing is only part of the equation. But, until the program is actually released and running, it’s hard to tell if this is a good or bad decision on Amazon’s part.

 

Joining the Fray

Perhaps the major question is whether or not you should join the program when it’s released. The truth is that there really isn’t any downside to participating. The only drawback, and it’s a small one, is that the book you upload has to be an unpublished piece. You can always make the best of it by putting your book up first to see if it will gain any votes, and then upload it to Kindle if you don’t have any luck.

Taking advantage of the first few days might work in your favor since there won’t be as much competition, so consider making a book that people will find interesting. Who knows, you might get a publishing deal through Amazon that can launch your career as a professional author.

 

Conclusion

Amazon is always trying to grow and satisfy its long list of customers. This new program allows them to look for talent while giving authors the ability to get published in various formats. The barrier of entry sounds lower than regular publishing, and you’ll even gain a good advance as well.

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Posted On Sep 15, 2014
By Haya

The New Adult Genre’s Growth: Opportunities For Writers and Publishers

reading 150x150 The New Adult Genres Growth: Opportunities For Writers and PublishersYou’ve probably heard of the Young Adult genre, but the New Adult genre has been incredibly popular the last few years. It’s been touched by certain books like Twilight and Fifty Shades of Gray (which, like it or not, were financial successes), and it’s all the rage on Kindle. If you’d like to publish in this genre, here are a few highlights of what’s included.

 

What is New Adult?

New Adult features characters that are slightly older, and many of the stories have teens that are transitioning into adulthood. It touches on the problems of going from youth to post-adolescence, but there’s one other thing that it really features: sex.

This genre often has fairly explicit sex scenes, and it’s one of the defining aspects of New Adult. It’s not to the point of being gratuitous, but the majority of these books offers a few scenes to keep readers hooked. The focus is still on character and plot, and it looks at what it means to grow up.

This means that most of the characters aren’t “true” adults (as we commonly see in real life). They still have scraps of childhood in them and they tend to slack, play video games and don’t have “grown-up” jobs. You’ve probably seen various stories like this, but now it’s become its own genre.

 

Existing Genre

In many ways, this is basically the same as the existing genre “contemporary romance fiction.” However, that’s just a subset of the romance genre, and tends to gravitate more towards strict romance and love. New Adult features the problems of growing up more often, even though many of the stories are romantic. It’s like comparing horror romance to a romantic horror.

At the same time, this genre is slow to expand outside the world of self-publishing. Many publishing houses have been unwilling to adopt new genres, citing their popularity as a flash in the pan that will fizzle out in a few months. The truth is that New Adult is starting to gain some shelf space, though it’s often in corners and away from the major sellers. However, since 2012, some publishing houses are starting to produce and market this genre.

While the offline world has been cold to New Adult, the online world is brimming with sales and opportunity. Here’s how to get yourself a spot in this new genre.

 

Demographic and Buying Behaviors

As you can probably guess, the primary demographic is New Adult is women. Most of these readers are 18 to 25 years old, and their age works perfectly with the growth of this genre and its primary marketplace. These are readers who are more accepting of technology. Many of them have tablets and smartphones that they use to read novels on a daily basis.

These readers are looking for books that show them that most adults don’t have it together, while at the same time satisfying some fantasies. The readers are often the same as the protagonists, being either in high school or college and going through similar situations of trying to figure out their life and where they are going.

It’s hard to say if this genre is just a fad or not, but it’s become a growing force on Kindle and other online outlets.

 

Conclusion

New Adult is a subset of Young Adult that features what young adults are really going through and has more sex than your average story. Just remember to focus on relatability and plot while targeting younger female readers are that buying digital books.

 

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