Have you heard the saying, “small changes today lead to big changes tomorrow?” When it comes to marketing your book, many people focus solely on the big picture. They think only about huge marketing plans, like live readings or networking with other authors and readers. However, there are a ton of small things that you can do at your leisure that will create a huge difference in the future. Here are a few things that you can do while watching TV, waiting for an appointment, or if you just have a few minutes that will help you get more book exposure.
Retweeting and Scheduling Tweets
Twitter is great for those who are on the go. You can’t write much anyway, so you’re forced into writing short statements that only take a few minutes to craft. Not only that, but it’s easy to strategically work with Twitter even when you’re just waiting around, not doing anything.
The two best things that you can do is retweet relevant tweets and schedule future tweets. Retweeting just means sharing other tweets on your feed. You can share tweets from other authors, anyone reviewing your book or anything that is relevant to your niche. As for scheduling tweets, it’s always a good idea to make enough tweets for the next few days. You can use Hootsuite, Everpost or Tweetdeck to write and automatically schedule new tweets to post when you want them to.
Following Good People
Many people focus solely on how many followers they have when it comes to social media, but following the right people is just as important. Not only do many social networks send out notifications when you follow other people, but it makes it easier for people to find you since you will be associated with the other person.
Good people to follow are authorities in your niche, up and coming stars or anyone who shares information that is relevant to your niche. It’s easy to find and follow these people, and you can do it at any time on your smartphone.
From funny quotes to serious and philosophical ones, and from real-life to fiction, posting a good quote can make all the difference when it comes to attracting readers. And, you don’t even have to use quotes from your book, you can use interesting and enlightening quotes from others (just make sure to give them credit).
You can post quotes on Twitter and Facebook without any extra work, but image quotes often work better. This means taking an image and then typing your quote over it. You can do this with any graphic design program, such as Canvas, in just a few minutes. You can even do it on your smartphone- here is a list of meme creation apps.
Pin Your Book
If you’ve been marketing for a while, then you’ve undoubtedly pinned your book on Pinterest. The best thing that you can do is find specific boards and groups dedicated to your niche, and pin fun and viral photos, quotes, and memes with a url. back to your book. You can easily find related boards at http://pingroupie.com/ Pin the memes or quote images you are creating and posting to social media.
Update Your Keywords
One of the best ways to improve your book is to update your Kindle keywords. Whenever you post a book, you’re asked to enter relevant keywords so that people can find you. However, many authors aren’t sure what to put, so they only enter a few and hope for the best. Keep in mind that you can enter phrases for keywords.
You should regularly update your keywords so that more people can find you. Look at similar books (both in genre and in content) and see what keywords they’re using. You can look at some of the auto-complete phrases that come up in the Amazon search engine when you type in your book’s niche or topic there to see what keywords people are already using to search. In addition, if you want your book to come up in specific Kindle categories, you have to have specific keywords listed. You can get more info from Amazon here: https://kdp.amazon.com/help?topicId=A200PDGPEIQX41
These are quick marketing methods that you can use wherever you are, regardless of how much time you have. All of them can do be done from a smartphone, so you can do them when you are out andabout. Try doing at least one or two everyday, and you’ll see a big difference in your book’s performance.
The Old Method
If you weren’t really paying attention, or if you were on the outskirts and are hearing about Unlimited for the first time, let’s quickly go over how the royalty model initially worked. In its first incarnation, authors were paid for their books if subscribers read 10% or more of the book.
This kept bad books with good covers or descriptions from getting money, and rewarded authors who could get people to read at least part (at it really is a small part) of their book. Anyone who read 10-30 pages of your book (depending on its size) was essentially paying you for the whole thing.
The New Method
Effective July 1st, Kindle is now paying authors per how many pages are read in total. They haven’t released how much authors will be paid per page, but this model has some serious ups and downs depending on your books and writing style. As before, bad books are still penalized because you won’t make much money if someone reads one or two pages.
However, the problem is that no author can guarantee that a reader will finish the whole book. The attractive thing about Unlimited is that you were paid if only a small portion of the book was read, and you don’t even need to rely on number of pages read if the book is bought outright. Now you need to somehow get people to read from beginning to end to get paid a good amount.
Winners and Losers
So, who’s really going to win and lose with these changes? The losers will be people with shorter books, period. It doesn’t matter if you craft a stellar piece of art that tickles all the senses and is a literary masterpiece, a smaller number of pages will equal smaller payments. Other losers will be those who have a hard time making people finish the whole book. This isn’t just bad writers, this can be books that are rarely finished. For example, reference guides aren’t meant to be read from cover to cover. If your book can’t be read from beginning to end with ease, then you’re not going to make much money with this new change.
Now, let’s talk about the winners. Anyone with a longer book will make much more with Unlimited. Want to write an epic, 600-page novel? Now’s the time to do it. Squeezing more content into your novel will help you clear bigger paychecks with Amazon. Also, books that grip readers and force them to quickly go from one chapter to the next, practically forcing them to finish will ensure the highest payments. You want them to read every page.
Dealing With Changes
Worried about these changes? The truth is that many fiction authors won’t suffer because they are already getting most or all of their books read. It will be annoying for those who didn’t get a full read because you’ll likely be paid less, but everything will likely balance out for most authors. Some will even get paid more if they had longer books or have plotlines that force people to get all the way to the end.
However, many authors will still be worried. The best thing that you can do is ensure that people finish your whole book. Padding the book and making it unnecessarily longer will lead to disastrous results, so don’t take that route. It’s much better to just rely on the good old tools that every novelist has up his or her sleeve.
Good characters, constant plot changes, unexpected events and elevating action should keep most readers interested enough to keep reading.
For the already saturated field of non-fiction, it might be best to pull your books out of Kindle Unlimited and enroll them in multiple marketplaces.
Amazon has made a major change to Kindle Unlimited, and for fiction authors, if you’re good at creating compelling plots and building characters, then most readers are probably finishing your book anyway. Now’s the time to improve your craft and ensure that they finish so that you make as much money as possible. While a longer book can lead to more money per book, it’s a much better idea to still focus on quality instead of quantity.
For non-fiction writers, it might be best to look elsewhere, or at the very least, rotate your books out of Kindle Unlimited.
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